Focuses on problem definition, use-case clarity, and market alignment.
Key Deliverables
Product thesis and scope
Use-case validation
Initial positioning narrative
Establishes the technical and operational foundation of the project.
Product architecture outline
MVP feature set
Technical roadmap
Builds a functional, scalable, and launch-ready product.
MVP website or application
Functional product flows
Deployment-ready infrastructure
Creates a clear, differentiated identity aligned with Web3 standards.
Brand identity system
Messaging and positioning framework
Launch-ready visual assets
Designs early traction, contributor alignment, and engagement frameworks.
Community strategy
Engagement and onboarding flows
Governance frameworks (where applicable)
Formalizes the project for users, developers, and stakeholders.
Whitepaper or litepaper
Product documentation
Roadmaps and tokenomics frameworks
Prepares the project for public launch and token deployment.
TGE structure and execution plan
Launchpad coordination
Go-to-market readiness
Ensures sustainability and long-term ecosystem alignment.
Post-launch positioning framework
Growth and iteration roadmap
Ecosystem expansion strategy
Last updated 6 days ago
